Convert Visitors into SMS Subscribers with QR Codes

Visitors will discover your business through many avenues… advertisements, social media, your website, third-party sites, walk-ins, referrals, trade shows, etc. Each of these channels typically provides your visitors with a fragmented view of your company, without sufficient information to make an informed buying decision. 

A marketing concept called “The Rule of Seven” states that it takes a minimum of seven interactions with a prospect before they purchase. For many businesses, this results in lost opportunities, and we don’t want you to lose those prospective customers.

Today we’re sharing a feature in the Wallet Platform that helps convert these Visitors into Subscribers with interactive QR codes. This is an excellent way to build an audience for retargeting or remarketing, with minimal cost and virtually no effort. The QR codes and promotional displays are automatically generated by the platform with your logo and branding. Simply print and place them on menus, tabletops, at your registers, or on promotional materials like banners, flyers, business cards, or pamphlets. Extremely versatile and low friction with your audience.

If you’re wondering, “how is this different from a QR code that points to my website?” Well, the Wallet Platform automatically collects and manages your subscribers for you, while keeping your business compliant with the Telephone Consumer Protection Act (i.e. the “do not call list”). It also allows you to message your subscribers with engaging offers, images, and promotions, effectively turning these Subscribers into Customers (more on that in a future post).

This functionality is only $10/mo. on the Wallet Platform, and it’s perfect for retailers, restaurants, hospitality, entertainment venues, and service providers. Accessible here: $10/mo SMS Marketing

#sms #mms #smsmarketing #qrcodes #crm #customerlifecycle #tcpa #ctia #walletplatform #martech #visitors #subscribers #customers #members #retargeting #remarketing #ruleofseven

Customer Lifecycle Management Solution

Before we jump into the tips and tricks this year, let's take a moment to review the foundation for the Wallet Platform. Some industries call it a Customer Relationship Management system, while others call it an Offer Management Platform, but we refer to it as a Customer Lifecycle Management Solution. 

The customer journey can be complex, as consumers spend months viewing ads, receiving email promotions or newsletters, reading reviews, and talking with friends before they make an informed buying decision. This journey occurs both online and offline, making some steps more challenging to measure than others. To simplify this, we've distilled it into four distinct stages: Visitors » Subscribers » Customers » Members. 

The goal for (nearly) every business is to attract more Visitors, accumulate more Subscribers, convert them into Customers, and reward Members for their repeat business. To accomplish this, the Wallet Platform provides tools for each stage (displayed on the left of this illustration), enabling companies to optimize the entire customer lifecycle.

We'll discuss one of these stages at a time and share the Wallet Platform's specific features and industry best practices to help you optimize your customer engagement. If you'd like to follow along with your own account, we provide a base set of tools to all companies for free. Just visit to create your new account. 

See ya next week!

#walletplatform #digitalwallet #customerlifecyclemanagement #customerlifecycle #fintech #martech #saas #crm #digitalmarketing #customeracquisition #customerretention #marketing #buildinpublic

Happy New Year!

We hope you all had a happy holiday season! As 2023 begins, one of our resolutions is to share one tip, benchmark, or special offer each week. To start, in 2022 our small business users grew their revenue by $2K-$5K per week, on average, without additional ad spending. 

Also, this DFY offer was shared with ~150 SMBs last week, but we are extending it to our community through Jan 7th. Visit for more details. 

See ya next week!

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