Vanity Handles (Personalized Links)
Once you have a profile, it’s important to create a vanity handle (a personalized link) that makes it easy to recognize your brand. This is particularly useful when using a link-in-bio, posting to social media, or when sending a link to your SMS subscribers. Similar to a social media handle, a vanity handle identifies you. However, in the Wallet Platform they can be changed anytime, as well as the page that they point to. This allows you to direct traffic to your promotions, link in bio, news / blog, subscriber opt-in features, or any other goal you’re aiming for this marketing cycle. Also, since the link is provided on the Wallet domain, you immediately gain the benefits of having a short URL. This lets you keep your SMS messages under the 160 character limit, your Twitter posts under the 280 character limit, and fit within similar constraints in other tools and platforms. We’ll share more details on our link shortening tool next week, but here are a few highlights of using a vanity handle with your profile: ✅ Easily recognizable as on-brand. |