Convert Visitors into SMS Subscribers with QR Codes

Visitors will discover your business through many avenues… advertisements, social media, your website, third-party sites, walk-ins, referrals, trade shows, etc. Each of these channels typically provides your visitors with a fragmented view of your company, without sufficient information to make an informed buying decision. 

A marketing concept called “The Rule of Seven” states that it takes a minimum of seven interactions with a prospect before they purchase. For many businesses, this results in lost opportunities, and we don’t want you to lose those prospective customers.

Today we’re sharing a feature in the Wallet Platform that helps convert these Visitors into Subscribers with interactive QR codes. This is an excellent way to build an audience for retargeting or remarketing, with minimal cost and virtually no effort. The QR codes and promotional displays are automatically generated by the platform with your logo and branding. Simply print and place them on menus, tabletops, at your registers, or on promotional materials like banners, flyers, business cards, or pamphlets. Extremely versatile and low friction with your audience.

If you’re wondering, “how is this different from a QR code that points to my website?” Well, the Wallet Platform automatically collects and manages your subscribers for you, while keeping your business compliant with the Telephone Consumer Protection Act (i.e. the “do not call list”). It also allows you to message your subscribers with engaging offers, images, and promotions, effectively turning these Subscribers into Customers (more on that in a future post).

This functionality is only $10/mo. on the Wallet Platform, and it’s perfect for retailers, restaurants, hospitality, entertainment venues, and service providers. Accessible here: $10/mo SMS Marketing

#sms #mms #smsmarketing #qrcodes #crm #customerlifecycle #tcpa #ctia #walletplatform #martech #visitors #subscribers #customers #members #retargeting #remarketing #ruleofseven

Customer Lifecycle Management Solution

Before we jump into the tips and tricks this year, let's take a moment to review the foundation for the Wallet Platform. Some industries call it a Customer Relationship Management system, while others call it an Offer Management Platform, but we refer to it as a Customer Lifecycle Management Solution. 

The customer journey can be complex, as consumers spend months viewing ads, receiving email promotions or newsletters, reading reviews, and talking with friends before they make an informed buying decision. This journey occurs both online and offline, making some steps more challenging to measure than others. To simplify this, we've distilled it into four distinct stages: Visitors » Subscribers » Customers » Members. 

The goal for (nearly) every business is to attract more Visitors, accumulate more Subscribers, convert them into Customers, and reward Members for their repeat business. To accomplish this, the Wallet Platform provides tools for each stage (displayed on the left of this illustration), enabling companies to optimize the entire customer lifecycle.

We'll discuss one of these stages at a time and share the Wallet Platform's specific features and industry best practices to help you optimize your customer engagement. If you'd like to follow along with your own account, we provide a base set of tools to all companies for free. Just visit to create your new account. 

See ya next week!

#walletplatform #digitalwallet #customerlifecyclemanagement #customerlifecycle #fintech #martech #saas #crm #digitalmarketing #customeracquisition #customerretention #marketing #buildinpublic

Happy New Year!

We hope you all had a happy holiday season! As 2023 begins, one of our resolutions is to share one tip, benchmark, or special offer each week. To start, in 2022 our small business users grew their revenue by $2K-$5K per week, on average, without additional ad spending. 

Also, this DFY offer was shared with ~150 SMBs last week, but we are extending it to our community through Jan 7th. Visit for more details. 

See ya next week!

Link Shortener & Click Tracking

Our users already know that the links generated by our system to items in your digital wallet are short and simple, using the incredibly tiny url of[your-wallet]

As a reminder, we use this tiny URL to save space in your outbound SMS messages to customers. It allows you to deliver great content without stressing about the 160-character limit from the major phone carriers. 

Also, customers don't want to receive SMS messages containing ridiculously long URLs. They want to focus on your message, promotion, news, or incentives and make their decision in an instant. 

The "" tiny URL conveys to your customers in a split second that they've received something of value in a digital wallet from your company, meant specifically for them. 

These short URLs are so effective, that we just launched a new feature that allows you to rewrite any URLs with a new, short Wallet URL. We call it the Link Shortener. This tool makes your existing links more attractive for customers to click, while also saving space in social media posts & emails, and it automatically generates analytics for the traffic to them.

For example, you can now convert a link on your website that looks like this:

to something like this:

Our tool also generates a QR code for you automatically which you can download and use in any print or digital media.

After you've created a tiny URL, you can monitor the traffic from within your Wallet Administrative Portal. Just login, visit the "Link Shortener" page, select the link and voila! Stats!

We think you'll like this new feature, so we're eager to hear your feedback. Please let us know how you use it and if you have any suggestions for making it even better.


Customer Retention - 5 Ways to Get Them Coming Back for More

You walk into a new business, download a new app, get a new points system or loyalty program, and lose track of most – if not all of it – immediately after you walk out the door. As a consumer, this is time-consuming and irritating. As a business owner, it could be costing your business anywhere between 25%-95% in additional annual revenue.  

In a moment, I will show you five easy to implement strategies that your business can use right now.

Simply put: If you want your customers coming back through the doors of your business more often, you are going to want to read on.

Let’s jump into five ways you can increase your customer retention.

#1) Create a Smooth Customer Experience

If you have ever purchased something from Amazon, you are familiar with their “one-click buy” option. With the advent of the “one-click buy” option, Amazon found that if their customers clicked only one more button or diverted to a different landing page, conversion rates decreased significantly. If they forced customers to click on a third button, conversion rates dropped off a cliff. Amazon created such a frictionless experience that it became a hassle for their customers to shop elsewhere.

 By having a smooth, easy-to-use, and contactless digital payment option, your business can create a pleasant, more enjoyable experience for your customers. If your customer can use one application to access all their points, rewards, and loyalty programs, they will enjoy buying from your business more and spending their hard-earned money with your business.

#2) Top-Notch Customer Support

This is a win-win. When your customers feel heard, you gain their trust and continued business. When your customers provide feedback, you get a look at your business’s blind spots. When your business puts its customers first, your customers put your business first. A great way to show your customers that you genuinely care is to sit down with them when they have concerns.  People want to do business with brands that make them feel good. To be utterly cliché, I will quote Maya Angelou.

 “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Utilizing messaging tools that allow for a personal touch will make your customers feel like they are your top priority. With a customer-first approach, this is the emotion you want them to feel, so that they will be saying to themselves, “We will definitely be coming back for more”.

#3) Get Your Customers Excited!

Scarcity, Urgency, FOMO (or Fear of Missing Out). Combine any of these powerful emotions with a promotion or discount, and you are cooking with grease. One of the most powerful groundbreaking tools available through Wallet Inc is their dynamic voucher. With the ability to bring customers through the doors on demand you will find that you’re able to create an even deeper customer relationship that will lead to more sales and an overall healthier business.

#4) Meet Your Customers Where They Are

How many emails do you get daily? Maybe a better question is how many emails do you ignore daily?

According to Mailchimp, the average email open rate – across industries – is 21.33%. The average click-through rate of those campaigns is only 2.62%. Now contrast that with the 98% - 99% open rate of text messages and an incredible 29% click-through rate according to Textedly. Additionally, 85% of emails are considered spam and have an average response rate of 90 minutes. SMS messages, however, are considered spam less than 3% of the time and boasts a 90 second average response time.

It’s no secret that people are on their phones a lot. Even though we all have access to our email on our smart devices, SMS continues to be king. Your business can send fewer messages (1-2 a week) and see greater customer retention by meeting your customers where they are.

#5) Make Your Loyalty Program Visible

Jump on Reddit, look at FAQs, or ask your customers. People think businesses are trying to hide their rewards or make redeeming those rewards so complicated that you won’t use them. Of course, that is not the case. Why would your business, or any business, offer a loyalty program if they did not want to increase their customers loyalty?

By putting your loyalty program in one centralized location (say like a digital wallet), you make your promotions more accessible to your customers. This makes them feel like you want to thank and reward them for their continued business. The principle of reciprocity, or the idea of returning the favor, suggests that when you do something for me, I am more likely to do something for you. When you give to your customers first (without expecting anything in return), they are much more likely to give their business to you.

When you make that process easy and fun to use, your customers will be thanking you while giving you their business.


Customer retention and a reliable stream of revenue are critical to your businesses. When your business makes life easier for your customers, they notice.

When your customers 1 – find your systems simple and easy to use, 2 - feel like they are your top priority, 3 – are excited by your offers, 4 – are met where they already are, and 5 – can easily access and use your loyalty program, customer retention will become second nature to you and your business.